Data, Data, Data!
“A little while back we were working with a big retail chain, and they were thinking about pulling the plug on Amazon and eBay. They were putting more and more work into it, and their listing count had grown but sales were down. They were frustrated and ready to completely write off selling through marketplaces.”
Amazon PPC topics
“I’ve been selling private label skin creams and treatments on Amazon for a few months. I am new to Amazon. I was a professional accountant in the past so the math doesn’t trouble me. I’ve been trying PPC ads but need help. My ROI is low and many of my campaigns are not performing. Advertising cost of sales [ACoS] seems high, but I don’t really know what to expect. I also don’t know why some are inactive for my own product?”
— ike B., from Ohio.
Selling on Walmart
“Hi Matt! I recently got approved to sell on Walmart which I know is special to receive, but I’m not sure it’s worth my time to prioritize this. I was going to focus on a new website originally. Is it worth listing on Walmart? I sell mostly homewares and bedding supplies. It’s a vague question, sorry! I would appreciate complete honesty.”
— Will from Texas
Omni Channel Management tools
“We sell a number of goods from several different suppliers, and we can’t keep it all organized with spreadsheets anymore. We sell on Amazon and eBay, and want to sell on Walmart and others. We were looking at systems out there and there’s so many. Inventory managers, listings tools, etc. I have no idea where to start. They all seem to do different things. Help?”
— Chris from L.A.
Getting started with FBA
“Hi Matt, hope you’re well. I’m different from your main readers, and hope I don’t waste your time asking, but I’m a stay-at-home mom of three and would love to make some extra dollars for the family. I just have so little time. From what I read, Amazon and FBA are the two best ways to make money online nowadays. I joined a Facebook group to learn about it but the other members are so experienced that it’s really confusing me. What’s it all about and where do I start? I can’t afford to invest a lot of money and I need to be home-based. I’ve seen a lot of training courses and they promise a lot, but are they for real?”
— Cathy from Portland, OR
Amazon Listing Changes
“I have been selling on Amazon for 3 years, mainly cosmetics. I have a few questions about listings and the Buy Box. Lately some of my listings have been suppressed due to not having a photo, but these were usually existing listings which already had photos attached. Should I add a photo? If I’m not winning the Buy Box, would it just help my competitors?
When adding my offer to an existing listing, how important are my own keywords if the listing is already selling strongly? Is there any way at all to promote my listings other than Sponsored Products ads?
Finally, I created a new listing but another seller is now getting the Buy Box. We both have the same feedback rating, but his price is double mine. Why am I not winning the Buy Box? Apparently price is not the issue!”
— Galit L., Israel