Go online for the right reasons
A simplistic view would be that websites fall into two types. One sells product. The other sells the company. While these actions overlap and can be one and the same, they often breed different website journeys and points of entry.
We are generalising of course, but it doesn’t matter which type of website you have or need. What matters is your goal in having a website. Some add a website for nothing more than show. There is nothing wrong with that, but you need to be clear on what you want from your website, before you can start to grow it.
There is a belief that if you launch a website, fill it with SEO friendly content, traffic will slowly start to trickle in. This is possible, but given the online competitive landscape, it’s unlikely. Your website sits with hundreds, if not thousands, of others just like it. We all know the first page of search is where everyone wants to be, but only a handful of sites can be there.
The real work that goes into a website, happens after it’s launched. All the designing, features, testing and loading of content is the easy part. Once your site is live, the real work, energy, focuses and investment really begins.
We are not trying to discourage you. We feel pretty much any company or online seller needs a website in today’s world. Our point is, you need to be sure you have clear goals for your site, before you make it. If you plan to launch a site, but spend zero time, money or energy marketing it, then go for a simple and cheap out of the box solution for example.
It’s important to think about websites with realistic expectations. We love ambitious goals and targets, but realistic equivalents need to be in place and understood.
Science as an Art
There is a science behind website infrastructure. You can place a site on most servers with varying speeds and processing power. But you get what you pay for. A Magento site needs a minimum level of speed and processing power to load pages quickly. A great many sites die because they are parked on slow weak servers. These days, if your site takes more than 5 seconds to load, you would’ve likely lost a third of your traffic.
Websites require maintenance, no matter the platform. Typically, the more powerful and flexible the platform (Magento), the more support it needs to run. With great power comes great responsibility and while Magento is very powerful, you need to know how to run it long term.
We have design and IT expertise in any size of website, on most of the leading platform providers. Magento, WordPress, Woocommerce, Shopify and Bigcommerce to name-drop a few. But before we start helping you get online, we need to discuss your goals and in-house expertise. Let’s make sure we have clear goals about what your site needs to do.