Marketplace Marketing
The ingredients to the secret sauce
Holistic Managed Marketing
Unfortunately, you need to be using a growing list of marketing tools that various channels are developing.
Fortunately, with the right plans, they lead to positive ROI.
We, however, keep seeing the same problems with sellers. Let’s ask a few simple logical questions:
- Why drive paid traffic to an Amazon listing lacking A+ content?
- Why use Walmart’s Ad engine on listings lacking high resolution images?
- Why adopt eBay’s Promoted Listings on ads missing item specific data?
- Why leverage Cdiscount’s PPC engine on listings with poorly translated data?
You shouldn’t be. We all know this.
But if you are using a digital marketing agency for various parts of this, or have a junior, less experienced, in-house team, we bet you are. Most sellers are!
We have a solution
Connect all this energy. Connect your data optimisation work, your reporting analysis, your stock replenishment forecasting. Connect all this into one unified engine of energy.
We run all the pieces for clients already. We build their A+ content, we optimise their listings, we connect the dots. We ensure the keywords securing traffic are not missing organically!
It’s not Rocket Science…
It really isn’t. If you plan your marketing endeavours properly, you’ll do well. You’ll waste less spend and achieve results faster. Simples.
These activities should be feeding each other. If you see success on eBay, but not Amazon, you need to find out why. If you are funnelling money into activities that are not converting, you need to find out why.
To find the solutions, you need someone who understand all these pieces, can run them effectively for you, and knows how best to leverage them. These activities need to be connected, interwoven with process and analysis.
That’s what we do. See below for more detail on how we run each area. The key is how all these efforts combine, and that’s what our managed services are all about.
