River Island Case Study

Looking to grow

How Emanaged set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.

Challenge

New channel

River Island is one of the British Isles’ most well-known and best-loved high street brands with over 300 stores across UK and Ireland. River Island was already up and running on some marketplaces, but had yet to launch their products on eBay UK. Without the internal time or resources to do so, Rich Insight was tasked with setting up the channel quickly and autonomously.

Simple and incredibly efficient. Emanaged got our eBay UK account going and firing on all cylinders with only minimal input from our side.

Paul Penberthy, Head Of Commercial IT, River Island

Approach

Full management

Working with River Island’s commercial team, eBay and their warehouse team, Emanaged helped establish the channel from scratch within a couple of months. Emanaged also took on management of the channel, including promotions, listings and marketing to help sell clearance stock and boost new customer acquisition.

200%

eBay sales growth YoY

20%

YoY basket quantity growth

25x

Marketing ROI generated

Outcome

Sales growth

From the initial set-up to channel management and optimisation, Emanaged took full control of the process, minimising the input required from River Island at every stage. The thriving eBay UK channel saw sales growth rise by 200% year-on-year. What’s more, Emanaged helped River Island grow its average basket quantity by 20% and generate 25x ROI on marketing spend.

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