Charles Bentley Case Study

Looking to grow

How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.

Challenge

Amazon reliance

Heritage home outfitters Charles Bentley already had significant marketplace sales, but was looking to sustainably grow its existing channel and also launch new channels. In order to diversify sales away from Amazon, Charles Bentley sought support to streamline operations and optimise listings.

Emanaged works as an extension to our internal team, providing valuable day-to-day support and helping us quickly address any marketplace issues.

Andrew Steel, Ecommerce Director, Charles Bentley

Approach

International marketplaces

Emanaged improved operational processes across their marketplace catalogue and optimised listings across all sites and regions. This included the creation of listing campaigns on eBay and rolling out A+ content and branded stores on Amazon. In addition, Emanaged helped Charles Bentley expand into new marketplaces like Manomano in the EU and Fruugo globally.

60%

Average YoY channel growth

33%

Non-Amazon marketplaces’ share of sales mix within 12 months

400%

Increase in YoY Manomano sales in Germany

Outcome

Worldwide sales growth

Using its specialist knowledge of the sites, Emanaged helped Charles Bentley grow Fruugo sales to six figures per month, increase Manomano Germany sales by 400% year-on-year and boost sales growth on eBay France by 43%. As such, non-Amazon marketplaces became over 33% of Charles Bentley’s sales mix within 12 months and its multi-million pound channel grew by a YoY average of 60%.