FFS Beauty Case Study

Looking to grow

How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.

Challenge

Multiple Amazon Problems

Despite offering ‘fuss-free’ shaving for women, FFS endured a ‘fuss-filled’ time selling their beauty products via Amazon. Not only had FFS been registered under a different brand name, but there were barcodes and pricing issues. Additionally, FFS struggled with 18+ product violations and delivery issues for razor/blades.

Emanaged enabled us to turn an Amazon concept that never got off the ground into a thriving and sustainable channel to scale.

Liz Needham, Managing Director, FFS

Approach

Perseverance and patience

With years of experience dealing with vague and unhelpful responses from Amazon, Emanaged’s team of experts knew that perseverance and patience was key to resolving FFS’ issues. Emanaged tirelessly pursued every issue (even if Amazon closed the tickets multiple times) and also implemented sponsored product and brand advertising to help boost sales.

100%

Growth in sales each month from June to August

230%

Rise in store sales in a single month

10%

Improved conversion rate to this over six-months

Outcome

Double MOM sales growth

Emanaged fixed all of FFS’s issues over the course of the six-month period, resulting in 100% month-on-month sales growth from June to August and a 230% increase in store sales in one month alone. In addition, the conversion rate and Total Advertising Cost of Sale (TACoS) remained strong, both at 10%.

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