LeMieux Case Study

Looking to grow

LeMieux Case Study

How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one. Challenge - Branding and listing challenges Le Mieux had come off

Challenge

Branding and listing accuracy challenges

Le Mieux had come off Amazon Vendor Central for over a year and needed support with a branded presence on Amazon which lacked consistency and accuracy. It was imperative to get a better handle on this channel whilst maintaining a balanced mix across channels.

We needed help relaunching Amazon and dealing with a complex multi-channel reality with active resellers. Emanaged knew exactly what they were doing and helped us achieve 6 figure monthly sales within 6 months.

Shaun Loughlin, Head of eCommerce, Le Mieux

Approach

Managed growth and brand control

Le Mieux had come off Amazon Vendor Central for over a year and needed support with a branded presence on Amazon which lacked consistency and accuracy. It was imperative to get a better handle on this channel whilst maintaining a balanced mix across channels.

31%

WoW revenue increase

17%

MoM growth

£1 million+

revenue year 1 (over target)

Outcome

Best month of the year

Le Mieux had come off Amazon Vendor Central for over a year and needed support with a branded presence on Amazon which lacked consistency and accuracy. It was imperative to get a better handle on this channel whilst maintaining a balanced mix across channels.

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