New to marketplaces
WooWoo
How a prioritised marketplace launch helped a pioneering feminine care products supplier grow average sales by 500% and boost EU sales by 1,900%.
Challenge
Brand awareness
Woowoo was established to change the conversation around female intimate care. However, as an emerging product category, Woowoo not only needed to build their brand presence, but also increase awareness of the products available. Keen to grow sales in the UK initially, WooWoo also had international ambitions.
They have gone above and beyond in setting up and running our highly successful Amazon channel. I think they must have a direct line to Mr Bezos.
Lucy Anderson, Founder, WooWoo
Approach
To Amazon and beyond
Emanaged devised a relaunch plan to set expectations and priorities for the year. This included set-up on Amazon UK, ensuring compliance with Amazon's guidelines, efficient use of Amazon ads, optimising existing listings and creating branded content. Emanaged also helped WooWoo set up on Amazon Italy, Germany and France, as well as eBay UK.
500%
Average YoY sales growth
1900%
YoY EU sales increase
20%
Increase in YoY conversion rate
Outcome
Growth, growth, growth
Emanaged’s marketplace selection, strategy and set-up led to sales growth across the board, with an average 500% YoY sales increase. This included 100% month-on-month growth on eBay, a 20% YoY rise in conversion and over 90% Amazon Buy Box growth (from under 20%). What’s more, launching in four Amazon markets increased EU sales by 1,900% YoY.
SPORTING GOODS
Mountain Warehouse
How marketplace diversification helped the UK’s largest specialist outdoor retailer to boost conversion and grow sales in the UK and abroad.
HOME & GARDEN
Charles Bentley
How diversification and listings optimisation helped non-Amazon marketplaces become over 33% of Charles Bentley’s sales mix in 12 months.
FASHION
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
FASHION
Oliver Bonas
How a clear and dedicated marketplace strategy helped one of Britain's best-loved independent lifestyle stores to almost triple its online sales.
HOME & GARDEN
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
SPORTING GOODS
The 360 Hut
From poor regional coverage to wide-spread international exposure: how The 360 Hut grew sales by 400% in six months.
HEALTH & BEAUTY
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
HEALTH & BEAUTY
Feelunique
How adaptability to product and seller requirements helped improve listings and speed up onboarding on one of Europe’s leading premium beauty marketplaces.
HEALTH & BEAUTY
Lovehoney
How specialist marketplace knowledge helped Lovehoney start selling restricted goods on marketplaces and boost international channel sales by 170%.
HOME & GARDEN
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
HOME & GARDEN
National Timber Group
How Emanaged's in-depth marketplace analysis helped inform National Timber Group’s marketplace strategy and launch on their first site.
HEALTH & BEAUTY
Eyelash Design Company
How handing over control of marketplace sales to Emanaged enabled the Eyelash Design Company to take advantage of current trends and enhance their brand presence.
FASHION
River Island
How Emanaged set up River Island’s outlet proposition on eBay UK, increasing their trading potential and doubling online sales while not stretching internal resources.
.png)
HEALTH & BEAUTY
FFS
How Amazon troubleshooting and sponsored advertising helped an emerging women’s razor and beauty brand successfully relaunch, doubling its month-on-month sales.
FASHION
White Stuff
How Emanaged re-launched White Stuff’s eBay channel, growing their outlet clearance sales and increasing YoY eBay sales by over 400%.
.png){kind=logo}
SPORTING GOODS
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.