Looking to grow
Nisbets
How specialist support helped Europe's largest supplier of catering equipment to increase its average conversion rate on eBay by 190%.
Challenge
Specialist channel support
The ecommerce platform Linnworks, which integrates with marketplaces, websites and couriers, was essential to Nisbets online sales strategy. When Nisbets’ previous marketplace agency stopped supporting Linnworks, Nisbets either had to take on new software or quickly find a replacement. Linnworks recommended Rich Insight to Nisbets.
Our partnership with Emanaged is invaluable. Sharing ideas and co-creating strategies has helped take Nisbets to new heights domestically and internationally.
Ben Wilkins, Marketplace Manager, Nisbets
Approach
Proactive and reactive support
Emanaged quickly stepped in and provided Nisbets with the short-term support to maintain sales levels. As Covid struck, Emanaged adapted to changes in the business by offering close support when many employees were furloughed at Nisbets, while also evolving to changes in the market (rise in ecommerce) by maximising channels, increasing opportunities and offering guidance on key sales metrics.
37%
YoY sales increase (6 month average)
190%
YoY increase in average conversion rate on eBay
39%
Higher than channel sales target (6 month average)
Outcome
Greater conversion
Emanaged’s strategic approach not only brought Nisbets’ products to new marketplaces and regions, but also strengthened listings and brand image on existing platforms. This led to a 37% year-on-year rise in sales and a 190% year-on-year increase in their conversion rate on eBay.
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