New to marketplaces
Topps Tiles
How extensive internal and external analysis provided Topps Tiles with the data to create an impactful marketplaces approach.
Challenge
Lack of marketplace data
The UK’s biggest tiles specialist, Topps Tiles wanted to get up and running on marketplaces. Instead of diving in headfirst, they wanted a data-led approach to determine which marketplaces to target and help create an impactful strategy. Unsure how to obtain this information, they turned to Rich Insight.
We had an amazing experience working with Emanaged. They went above and beyond to answer our key business questions and are clearly passionate experts in their field.
Sian Garvey, Director of Marketing, Topps Tiles
Approach
Deep market research
Emanaged not only carried out extensive market research across several sites, but also reviewed Topps Tiles’ commercial and operational processes. Emanaged shared its key recommendations and analysis, helping to co-create a marketplaces methodology aligned with the brand’s needs.
6
Key areas analysed
10
Data sets used to inform methodology
1
Unique marketplace scoring mechanism created
Outcome
Key data sets
Emanaged carried out comprehensive analysis across six key areas, including profitability, market sales and category analysis, and pulled together 10 key marketplace-related data sets. Emanaged also created a unique marketplace scoring mechanism designed for Topps Tiles’ preferences so they ended up with a bespoke marketplace approach that suited their objectives
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