New to marketplaces
Pai Skincare
How a strategic reset on Amazon enabled Pai Skincare to increase UK and EU sales.
Challenge
Lack of Amazon know-how
Pai Skincare relied on Amazon Seller Central to sell its range of pioneering beauty products online. However, after experiencing a steady stream of problems with the channel, Pai Skincare decided to establish a clear channel strategy to improve its Amazon presence and performance. Lacking the marketplace knowledge and internal resources to create one themselves, they turned to Rich Insight.
We had a very positive experience with Emanaged. Their deep marketplace insight helped us grow our Amazon business across our key regions.
Roz Brabner, Head of ecommerce, Pai Skincare
Approach
New approach
Emanaged enhanced Pai Skincare’s Amazon approach by building Amazon storefronts, designing A+ content, taking over Amazon advertising and assisting with listing restriction issues. In addition, Emanaged improved Pai Skincare’s UK performance on Amazon and reduced dependence on Amazon US sales.
170%
YoY sales growth on Amazon
370%
Increase in EU sales in less than six months
8
Managed Amazon regions
Outcome
Amazon and beyond
Emanaged strengthened Pai Skincare’s Amazon listings and online brand image, while also supporting with Amazon’s restriction issues on hazardous materials, helping to achieve 170% YoY sales growth. Meanwhile, by expanding to the European market on Amazon, Pai Skincare also increased EU sales by 370% in less than six months.
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