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Looking to grow
Le Mieux
How an Amazon relaunch, enabled a fast-growing equestrian brand to improve branding control and hit £1m of sales year one.
Challenge
Branding and listing accuracy challenges
Le Mieux had come off Amazon Vendor Central for over a year and needed support with a branded presence on Amazon which lacked consistency and accuracy. It was imperative to get a better handle on this channel whilst maintaining a balanced mix across channels.
We needed help relaunching Amazon and dealing with a complex multi-channel reality with active resellers. Emanaged knew exactly what they were doing and helped us achieve 6 figure monthly sales within 6 months.
Shaun Loughlin, Head of eCommerce, Le Mieux
Approach
Managed growth and brand control
As part of the Emanaged engagement we worked with their internal team to buy into some key changes and enhance processes. This included leveraging technologies alongside listing optimisation, PPC and brand registry to enhance brand assets, listing quality, visibility, the brand’s overall presence and ultimately sales on this key platform, paving the way for new market expansion.
31%
WoW revenue increase
17%
MoM growth
£1 million+
revenue year 1 (over target)
Outcome
Best month of the year
Sales grew consistently and from month one Le Mieux’s revenue increased by 31% WoW. Overall Emanaged got beyond internal targets within 6 months and turned this into a 7 figure channel annually, culminating in a 6 figure sales month when the strategy had hit full steam.
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