Looking to grow
Dobell
How a new international marketplace strategy led to Dobell increasing its YoY sales growth by 150% across all channels.
Challenge
Constant errors
Dobell sells high quality formal menswear, but had suffered a low quality experience working with previous marketplace agencies, enduring constant errors and problems with their online channel. They sought a better marketplace experience and turned to Rich Insight to get their channel up and running again.
Marketplace success is all about having great people and great service. Emanaged delivers both.
Stacey Pottinger, Marketplace Growth Leader, Dobell
Approach
The right fit
Emanaged used its unique selection tools to help Dobell choose marketplaces best-suited to its formalwear products, including introductions to closed marketplaces. Emanaged advised Dobell on a new marketplace strategy, providing an honest assessment of the resources required and providing flexible support to suit their needs.
800%
Increase in YoY eBay sales
150%
YoY sales growth across the marketplace channel
6
New global marketplaces launched
Outcome
International growth
Emanaged’s support not only strengthened listings and brand image, but also enhanced internal expertise, operational efficiency and marketplace problem-solving. What’s more, by expanding to six global marketplaces and opening up new marketing opportunities across the channels, Dobell experienced 150% YoY sales growth and over 800% YoY sales growth on eBay.
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