Global Planning Expansion Strategy

Online marketplaces hold incredible potential for ambitious retail brands. As we explored in Rich Insight’s previous ebook, ‘Beyond Amazon: The Global Marketplace Opportunity’, there’s much more to the marketplace landscape worldwide than the synonymous names.

If you’re all caught up with that ebook, then you should by now have a firm understanding of the online marketplace landscape across the US, Europe and elsewhere in the world. You should also have a feel for the
various verticals these marketplaces serve. The next question for you as an ecommerce brand with products you want to sell: how do you start expanding into these marketplaces?

At Rich Insight, ushering ecommerce into new and growing online marketplaces is our speciality — and we’ve compiled a list of three critical steps to make this happen for your business. Here’s what you need to know...

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