Avoid the summer sales slump on online marketplaces
Avoid the summer sales slump on online marketplaces
Whether it’s Gen Z students enjoying the summer holidays, Millennials heading on a summer getaway or Baby Boomers spending more time in the garden, sunny summer days see all demographics...
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Amazon’s Direct-To-Consumer Model
Amazon’s Direct-To-Consumer Model
More margin and less friction for sellers, right? Maybe not. Direct-from-manufacturer listings on marketplaces like on Amazon are the holy grail of online buying as they pass the cost of...
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Merging summer and yearly trends to boost online sales
Merging summer and yearly trends to boost online sales
There are some sales trends that come around every summer. Ice cream sales will likely trump hot chocolate sales. Short-sleeve shirts will be more popular than thermals. Baseball caps will...
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5 Health and Beauty trends to track for 2024
5 Health and Beauty trends to track for 2024
From ‘big’ hair and colour in the 80s to more ‘natural’ looks and ingredients in the 2020s, health and beauty trends are constantly evolving. Just like buying a serum to...
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The Lipstick Index: how health & beauty brands can benefit
The Lipstick Index: how health & beauty brands can benefit
In times of economic uncertainty, consumers spend less on non-essential items, right? Not always. According to the ‘Lipstick Index’, sales of beauty products rise when consumers are feeling the pinch as...
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Online health & beauty sales: 3 key trends to know
Online health & beauty sales: 3 key trends to know
Health and beauty came late to the e-commerce ball. Pre-pandemic in 2019, only 10% of health and beauty products were bought online compared to 39% for consumer electronics and 32% for toy...
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5 ways health & beauty brands can boost sustainability
5 ways health & beauty brands can boost sustainability
‘Green’ is currently synonymous with health & beauty. Although not literally (sorry Kermit), the sustainability of health & beauty products is a top priority for beauty buyers with 64% saying it's very...
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Selling intimate care in EU/UK
Selling intimate care in EU/UK
Openly discussing and addressing women’s intimate needs is increasingly common in Europe and the UK. This year, for example, Wimbledon relaxed its all white dress code and England Women’s football...
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Why should fashion brands add social media to their ecommerce strategy?
Why should fashion brands add social media to their ecommerce strategy?
It's no secret that social commerce has grown steadily over the last few years, especially since the Covid-19 pandemic. Global sales through social media platforms are estimated to hit $1.3 trillion...
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5 ways online marketplaces are using AI
5 ways online marketplaces are using AI
Online marketplaces mainly used AI for back-office automation, but this year, AI has stepped up from backstage to centre stage.  From virtual try-ons and sales chatbots to 3D visualisation and...
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How AI chatbots will improve your online marketplace sales
How AI chatbots will improve your online marketplace sales
From Zalando’s AI chatbot to Amazon’s AI-generated reviews, online marketplaces have well and truly jumped on the AI bandwagon. This is good news for sellers with AI features making it...
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TikTok Shop: a marketplace in disguise?
TikTok Shop: a marketplace in disguise?
TikTok has 750 million monthly users and claims that two-thirds of them are likely to buy something while using the app. Given the #TikTokMadeMeBuyIt hashtag has over 50 billion views (six times the world...
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