5 Health and Beauty trends to track for 2024
5 Health and Beauty trends to track for 2024
From ‘big’ hair and colour in the 80s to more ‘natural’ looks and ingredients in the 2020s, health and beauty trends are constantly evolving. Just like buying a serum to...
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The Lipstick Index: how health & beauty brands can benefit
The Lipstick Index: how health & beauty brands can benefit
In times of economic uncertainty, consumers spend less on non-essential items, right? Not always. According to the ‘Lipstick Index’, sales of beauty products rise when consumers are feeling the pinch as...
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Online health & beauty sales: 3 key trends to know
Online health & beauty sales: 3 key trends to know
Health and beauty came late to the e-commerce ball. Pre-pandemic in 2019, only 10% of health and beauty products were bought online compared to 39% for consumer electronics and 32% for toy...
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5 ways health & beauty brands can boost sustainability
5 ways health & beauty brands can boost sustainability
‘Green’ is currently synonymous with health & beauty. Although not literally (sorry Kermit), the sustainability of health & beauty products is a top priority for beauty buyers with 64% saying it's very...
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Selling intimate care in EU/UK
Selling intimate care in EU/UK
Openly discussing and addressing women’s intimate needs is increasingly common in Europe and the UK. This year, for example, Wimbledon relaxed its all white dress code and England Women’s football...
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Why should fashion brands add social media to their ecommerce strategy?
Why should fashion brands add social media to their ecommerce strategy?
It's no secret that social commerce has grown steadily over the last few years, especially since the Covid-19 pandemic. Global sales through social media platforms are estimated to hit $1.3 trillion...
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5 ways online marketplaces are using AI
5 ways online marketplaces are using AI
Online marketplaces mainly used AI for back-office automation, but this year, AI has stepped up from backstage to centre stage.  From virtual try-ons and sales chatbots to 3D visualisation and...
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How AI chatbots will improve your online marketplace sales
How AI chatbots will improve your online marketplace sales
From Zalando’s AI chatbot to Amazon’s AI-generated reviews, online marketplaces have well and truly jumped on the AI bandwagon. This is good news for sellers with AI features making it...
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TikTok Shop: a marketplace in disguise?
TikTok Shop: a marketplace in disguise?
TikTok has 750 million monthly users and claims that two-thirds of them are likely to buy something while using the app. Given the #TikTokMadeMeBuyIt hashtag has over 50 billion views (six times the world...
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Four emerging marketplaces you should know
Four emerging marketplaces you should know
Global e-commerce is expected to surpass $6 trillion of sales in 2023, of which 62% is driven by online marketplaces. From established marketplace powerhouses like Amazon to new marketplace upstarts like Shein,...
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3 ways to improve marketplace sales this autumn
3 ways to improve marketplace sales this autumn
From Amazon Prime Day in early October to Black Friday/Cyber Monday at the end of November (not to mention Halloween, Diwali and Thanksgiving in between), brands have multiple opportunities to...
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Halloween hints: 3 unusual tricks to boost Halloween sales
Halloween hints: 3 unusual tricks to boost Halloween sales
Halloween is known for its pumpkins and pies, ghouls and ghosts, tricks and treats. But when it comes to marketing, Halloween is also renowned for its deluge of scary puns...
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